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Get the Message Right i...

In order for your fitness business to be a huge success you will need to have alignment between marketing, sales and delivery. Too often fitness professionals spend thousands on a marketing campaign that is not reaching the desired demographic and is delivering a service message that you...

Fitness Business…...

One of the most common statements that I hear from the fitness professionals that use Volo is that they have a unique business or business model. The thing is that in all businesses whether a fitness business or clothing stores really only offer two things; products or services. That is...

The One Off Magic Marke...

We all hear about other businesses that ran a super successful one off marketing campaign and ended up with enough leads to service them for the next 6 months. So we rightly ask, “What did you do?” “How did you do it”. Only to find that the magic campaign took months of planning,...

Fitness Business, The C...

Which came first the chicken or egg? The causality debate of chicken and egg led to many philosophers debate on life and the universe. For the fitness business world the causality debate is which came first the need or the solution? Industries are created out of a need and a solution. I...

10 New Year Resolution ...

First of all HAPPY NEW YEAR!! We are now 2 weeks into the new year and this is when we all start heading back to work and normality kicks in again. For those of us who have set some new resolutions or goals for the year ahead, it is about now that we need to start actively taking steps...

How To Establish Yourse...

Quick Question! Who is the local Health and Fitness expert in your local community? Who is the ‘Go To’ person that the local media goes to for comments on issues and for advice? Is it YOU? If it is, congratulations! How did it happen, is it because you are the only health...

Stay True To Your Marke...

In a very interesting interview we did with Adro Sarnelli from “The New Me” earlier in the week I was extremely impressive with Adro’s passion, professionalism and business approach. It was clear that Adro is doing what he loves, and that is why he will be successful. Through his...

Give Some Of Your Best ...

A great way to stand out from the crowd and separate yourself from your competitors is to always give great value. Being prepared to give away some of your best stuff, be it information, a product or a service can be the masterstroke that will define you and your business. Step out of...
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